Welcome to OOK Custom Rods, your go-to source for high-quality, professional-grade fishing rods built right here in Michigan’s beautiful Upper Peninsula. Specializing in custom spinning and casting rods — as well as fly rods, catfish rods, surf rods, and ocean-ready setups — we combine premium components, precision craftsmanship, and eye-catching designs to deliver performance you can feel with every cast. Whether you're casting for bass in a local stream, drifting big rivers for catfish, chasing trout on a backcountry fly trip, or battling trophy fish on the Great Lakes or open ocean, OOK Custom Rods are tailored to match your fishing style and waters. Explore our selection and experience the difference of a rod made just for you.